Ranchi: Even after 25 years of Jharkhand’s formation, “Jhollywood”—the Jharkhandi film industry—has not achieved the expected growth. Despite the implementation of the Film Policy–2015, regional language films have not received adequate support, nor have the provisions of the policy been effectively executed. As a result, filmmakers, artists and technicians across the state are now uniting to demand a new and updated film policy.
Jharkhandi cinema holds immense potential to contribute socially, culturally and economically. With proper governmental support, films made in regional languages could present the state’s culture on national and international platforms and generate significant employment opportunities for local youth.
The 2015 film policy includes provisions such as up to 50% subsidy for films made in regional languages, 25% subsidy for Hindi and other languages, and up to ₹1–2 crore assistance for films that shoot more than 50–75% in Jharkhand. The policy also promotes film city development, rental support for filmmaking equipment, and incentives for cinema halls.
However, the Jharkhand Film Development Corporation has not been able to implement these provisions effectively, which has slowed the progress of Jhollywood.
In this context, the Jharkhand Artist Movement Struggle Committee (JAKAS) has intensified its demand for a review of the current policy and the introduction of a new film policy. Recently, the committee met with the Minister for Art, Culture and Tourism Sudivya Kumar Sonu and expressed their concerns.
According to the committee, states like Uttar Pradesh, Bihar, Uttarakhand and Chhattisgarh have witnessed rapid growth in tourism and employment through their film policies. In Uttarakhand, major hotels and tourism infrastructure have developed rapidly after the introduction of the film policy, while film city projects are progressing swiftly in other states.
The committee believes that if Jharkhand Chief Minister Hemant Soren and Culture Minister Sudivya Kumar Sonu take concrete steps to strengthen the regional film industry, Jharkhand could witness a major boost in film production and tourism.
To push this demand forward, JAKAS has announced a special campaign starting on November 20. On this day, filmmakers, artists, producers and technicians from all districts of Jharkhand will gather in Ranchi to review the existing policy and prepare a detailed memorandum of demands to present to the government.
A delegation will later submit this memorandum to Chief Minister Hemant Soren.
Prominent participants in the preparatory meeting included Kajal Mundu, Binod Mahli, Ranju Minz, Suraj Tirkey, Vivek Nayak, Anmol Khalkho, Purushottam Kumar, Pankaj Prajapati, Rohit R.K., Binod Jaiswal, Devpujan Thakur, Chandni Badaik, Angel Lakra, Rishikesh Lal and several others.
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